The Secret to succeed in the Pizza-Restaurant Business Today
The Modern Pizza Business
Introduction : Pizza Origin and its evolution
In order to really understand the Pizza Business we need to know the origin and the way was made long ago !
The pizza has a long history, complex and uncertain. The first written records of the word "pizza" dates back to the Volgar Latin of Gaeta near Naples in 997 and later in that of other Italian cities like Rome, L'Aquila, Pesaro, etc.. Following in the sixteenth century in Naples at a flat bread pizza was given the name of which derives from the mispronunciation of the word "Pitta". At the time the pizza was a tool of a baker, a paste used to test the oven temperature . Dish of the poor, was sold on the street and was not considered a recipe for a long time ,Before the seventeenth century, the pizza was covered with white sauce. It was later replaced with olive oil, cheese, tomatoes or fish in 1843, Alexandre Dumas described the variety of pizza toppings. In June 1889, to honor the Italian Queen Margherita of Savoy, the chef Raffaele Esposito created the "Pizza Margherita, a pizza topped with tomatoes, mozzarella and basil, to represent the colors of the Italian flag. It was the first to add cheese.
The pizza, which falls among the focaccia bread category, and clearly stems from similar products since ancient common in their variants, more or less flattened, to which were added a variety of condiments but not the tomato that only towards the end of the sixteenth century began to spread in Europe and in Italy, imported from South America.
There are reports that date from the late sixteenth and early seventeenth century a soft pizza called the "mastunicola", that is made with basil (lard, cheese, basil and pepper) , Later it spread to the pizza "cecinielli", that is prepared with small fry of fish. The first true union between the pasta and tomato (accepted with diffidence at the start) was in the middle of the eighteenth century in the Kingdom of Naples. The pizza in Naples was very popular both among the poorest and among the Neapolitan nobility, including the Bourbon kings. The success of pizza also conquered the kings of the House of Savoy. Francesco De Bouchard reported in 1866 description of the main types of pizza, that is what we now take the name of pizza marinara, pizza and calzone.
However, it must be noted that as early as 1830, a Neapolitan writer named " Riccio" in the book Naples and its boundaries, had written a pizza with tomato, mozzarella and basil ,Slowly, the popular home enriched focaccia with tomato spread to all social classes and in all Italian regions, and with it the local specialist in the preparation of the pizza ovens at first probably where the pizza was eaten standing on the street, then following trattorias and pizzerias.
Until the beginning of the twentieth century pizza and the pizza industry are a phenomenon purely Neapolitan, and gradually, then the wave of emigration began to spread abroad, but only after the Second World War, adapting to the tastes of different countries, become a worldwide phenomenon.
Italians have emigrated to understand, appreciate and even change the pizza in the world. Nowadays too many cooks from different countries have become experts in pizza for which there is also a world championship where measures ,Today, the turnover related to the pizza (pizza, home delivery, frozen foods, fast food chains) is highly relevant in the world, to the point that some disabled entrepreneurs (such as the American founder Tom Monaghan of Domino's Pizza) constructed around the fortunes of large pizza
The innovation that gave us the particular flat bread we call "pizza" was the use of tomato as a condiment. For some years after the tomato was brought to Europe from the Americas in the sixteenth century, many Europeans believed it was poisonous (like several other plants of the genus Solanum to which it belongs). From the late eighteenth century, however, it was common for the poor of the area around Naples to add tomato to their cakes, and so came the pizza. The dish gained in popularity and soon Pizza became a tourist attraction as visitors to Naples ventured into the poorer areas of the city to try the local specialty.
Until about 1830 pizzas were sold in stalls, hawkers and street vendors out of the oven. Some pizzerias keep alive this ancient tradition to the present day: You can enjoy a delicious pizza wrapped in paper and a soft drink sold in street stalls. started producing pizzas for peddlers in 1738 but expanded to a pizza restaurant with chairs and tables in 1830 and still serves pizza in buildings themselves. A description of pizza in Naples around 1830 is given by the French food writer and expert on Alexandre Dumas, father in his work The Corricolo, Chapter VIII , He writes that pizza was the only food for the humble people in Naples during the winter, and that "in Naples pizza-flavored oil, lard, tallow, cheese, tomato, or anchovies.
The pizza made its first appearance in the United States with the arrival of Italian immigrants in the late nineteenth century. It was certainly the case of cities with large Italian populations, such as San Francisco, Chicago, New York City, and Philadelphia where pizza was first sold on the streets of Italian neighborhoods. In the late nineteenth century in Chicago, for example, pizza was introduced by a peddler who walked up and down Taylor Street with a tub of pizzas on his head. This was the traditional way in which they sold pizza in Naples, in copper cylinders with handles on the sides and a lid to keep the pizzas warm. It was not long before the small cafes and groceries began offering pizzas to their Italian American community.
Danny Odato : available for consulation at any time ....... contraabc@yahoo.com
my next chapter : The Pizza Business in USA Today !
About the Author
in 45 years of experience going from a good and strong economy to a tough and sluggish one i have seen Mozzarella Cheese from $0.35c at lb. to $3,25 today;s price.
there is no magic formula the key to success when market is tough is undisputed Experience.
DIY Pizza Oven Episode 2 October 14th 2009
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